Originally Posted by :
UK Independence Party
from Robert McWhirter: Branch Website Coordinator
Tel: ***** ****** branch-websites@ukip.org
March 2008
Dear Branch Chairman
Branch websites: Style Guide
This letter is addressed to all branches that run their own websites or are considering doing so. If you have a UKIP webmaster or a commercial provider, then please pass this letter on. For branches that do not have a website, the facility to include branch pages on the main Party site UK Independence Party is currently being considered.
To an increasing degree, websites are the public face of our Party. A branch website coordination committee has therefore been established with the remit to produce a clearer in-house style and to make suggestions about all the party's web activities. The committee currently comprises myself, Alex McKee and Sean Tilbury, with regular input from David Sinclair (national website) and Tim Pearson.
The broad plan is to give guidance on our branding which will proceed in two stages:
Stage 1: Production of an internet standards, style and content guide, which will apply to all party websites.
Stage 2: Development of a standard UKIP template, which will be used for all websites, and where there will be the ability to make changes (if necessary), at regional level.
Stage 1 is now complete and the approved guide is UKIP Branch Website Committee - UKIPBWC
It has been designed to create minimum effort: If your website is smart, complies with basic internet standards and has up-to-date content, then there should be little need for change. Websites designed by Manic Monday should prove guide compliant if the instruction manual has been followed.
If your website does not comply with the guide, then my committee is offering as much help as required. If this means a complete rework (at no cost to the branch) then so be it.
Stage 2 is commencing in parallel, and all contributions/ ideas are welcome at this point. Trial schemes will be starting soon in London region and the county of Surrey.
The planned timescales are that all party websites should comply with the style guide by the end of April, and that we are looking to move to stage 2 in full by the end of the year.
Lastly, it has been agreed that ALL UKIP general election candidates, once approved, would be allocated a domain name (e.g. www.ukip-farage.info) pointing to a dedicated page for each candidate on our main site, UK Independence Party. The domain names have been deliberately chosen to be portable by referring to the individual and not the constituency.
There will be an article in the April Independence News with more information. [lack of space at last minute prevented this] If you have any questions, please do not hesitate to contact me.
R. A. McWhirter
UKIP Branch Website Coordinator.